What We Do

Consumer and Lifestyle PR

Stakeholder has worked with some of the UK and Ireland’s leading blue chip brands, including FTSE 100 firms, maximizing product and services impact. Our approach is to become an extension of the marketing department, responsible not only for the promotional element of the marketing mix but the overall strategic and creative direction of the campaign.

Stakeholder’s consumer and lifestyle PR services include:

  • product launches
  • developing and implementing campaign strategies
  • media relations
  • sponsorship management and promotion
  • devising and implementing guerrilla marketing campaigns
  • analysing and improving brand strategies.

Case study: Sainsbury’s

Sainsbury's Bangor open for Business

Stakeholder is the exclusive provider of consumer PR, corporate PR and public affairs to Sainsbury’s in Northern Ireland. Sainsbury’s is the third largest supermarket chain in the UK, with 16.5% of market share and is a FTSE 100 company.

Sainsbury’s five corporate values are at the heart of all the work we do with the company. These are: Best for Food and Health, Sourcing with integrity, Respect for the Environment, Making a Positive Difference in Our Community and Great Place to Work. We’ve been involved with a range of projects including store openings and pilot projects specific to Northern Ireland, including Brand Match, as well as promoting local suppliers and activities relating to the community and environment.

In addition, we support the Sainsbury’s public affairs team in their relationship-building with Northern Ireland Executive Ministers, MLAs and departmental officials.