The largest event-taking place on the island of Ireland this year is the Volvo Ocean Race finish. Remarkably the six 70ft-racing boats are creating a huge opportunity for all businesses north and south of the boarder.
The nine-day event, taking place in Galway, will attract up to 3,000 CEOs and 850,000 visitors while €80,000,000 will be spent, eight billion people can potentially watch it on TV and 2,000 spectator boats will be watching on the water. Up to 300 media will be covering the event from around the world and a business expo is taking place in the middle of it all.
The business expo is a unique offering for such an event. It is focused around four pillars: food, marine, green and innovation. There will be conferences, seminars, exhibitions and networking hubs all within the Global Race Village, which spans a 17-acre site. Firms can take part in a number of capacities such as exhibitors, speakers, sponsors, hosts and corporate entertainment is even possible on various boats and in unique venues.
Enda O’Coineen, Chairman of Let’s do it global, the organisation behind the Galway stopover, said:
“As a serial entrepreneur I was determined to ensure the island of Ireland could capitalise on the fantastic opportunities that come with hosting the final stop-over of the world’s most high-profile yacht race. There will be media and executives from countries such as China, UAE, South Africa, South America and New Zealand, all countries with thriving economies and endless opportunities.”
When asked about the concept of the ‘four pillars’ Enda, replied:
“We decided to have key themes based on Ireland’s strong points being food, marine, green and innovation. Within each pillar there are sub-sections such as ICT and medical devices giving real focus to the themes. We have speakers coming from all over the world to address visitors. The line up, schedule, facilities, calibre of visitors and exhibitors could rival any conference in the world.”
Bill O’Hara, the two time Irish sailing Olympian from Co Down and now Principal Race Officer of the Volvo Ocean Race, said:
“Having been at every stopover city over the past two races I have seen cities and countries capitalise on the opportunities that come with the race but Galway and the ‘Let’s do it Global’ team are really raising the bar. There are still numerous sponsorship opportunities that will get global coverage so I strongly advise Northern Irish businesses to investigate all opportunities in Galway further.”
The event runs from the 30th June – 8th July. In total there are over 260 events taking place over the nine days and Belfast is now just four hours’ drive from Galway. For more information on the opportunities for business visit http://www.volvooceanracegalway.ie/globalvillage.aspx or call +353 91 539995.