Following on from the success of his first three ranges, Sainsbury’s today unveiled details of Gok Wan’s fourth collection for TU at Sainsbury’s.

“These pieces will give every woman the opportunity to be her very own Marilyn” says designer Gok Wan.

The collection, which hits stores on 24th May, brings to life the Hollywood charm of the 1950’s and embraces the chic and glamorous styles of the on screen Hollywood sirens that Gok has adored for his entire life. The 14-piece collection has the perfect mix of day to evening pieces that celebrate gorgeous feminine curves and invoke the effortless sophistication of the era.

Gok’s fourth collection boasts elegant, head-turning designs, including the dramatic peplum dress, romantic circular skirt and a seductive adaptation of the signature knot dress. Body sculpting panels, nipped in waists and ultra-feminine bow prints are just a few understated design elements that help to enhance and show off those feminine curves. Prices range from £20.00 to £45.00.

In perfect keeping with the current trend for clean pastel hues, Collection 4 is a delicate mix of fresh white, dusky pink, soft greys and classic black, all available in a range of sumptuous fabrics.

Gok Wan comments: “I wanted to design the perfect capsule summer wardrobe, providing figure enhancing outfit solutions for any occasion. Each garment will sculpt and enhance your body so you feel sophisticated, feminine and confident all day long.”

Geraldine Higgins, Sainsbury’s Head of Womenswear Buying, comments: “The partnership has been excellent for us – it resonates perfectly with our consumers. We are looking forward to unveiling a whole new direction in Gok for TU in the not too distant future.”

Gok for TU collection four comprises 14 pieces, totalling 19 styles, when including multiple colour ways. 

Gok for TU is available at selected Sainsbury’s Northern Ireland stores nationwide in sizes 8-22.

Gok’s new collection will be available in:

Holywood Exchange, Belfast

Kennedy Centre, Belfast

Sprucefield Retail Park, Lisburn



For more information and stockist details visit