CIM Ireland is sending out Moneymaker tomato seeds to local businesses to make them aware of the ‘BRAND New 2010’ Conference and Awards. Companies are being encouraged to grow the Moneymaker tomato plants between now and the conference on Thursday, 20th May at Belfast’s Ramada Hotel.
‘BRAND New 2010’ is CIM Ireland’s first-ever conference and it will focus on successful all-island brands. Delegates will hear from the people behind some of Ireland’s best known brands and participate in a range of interactive workshops. Speakers include Gavin Bell, Social Marketing expert and author of ‘Building Social Web Applications’ and University of Ulster Professor Stephen Brown whose publications include ‘The Lost Logo’ and ‘Harry Potter Brand Wizard’. The Awards ceremony will take place on the evening of the conference.
Michael Maguire, Director of CIM Ireland, said:
“This year we’ve decided to use a novel technique to generate interest in our inaugural CIM Ireland Conference and also in the Awards, which were launched during Marketing Week in October. The tomato seeds we are sending out to local companies are called Moneymakers. We felt this was appropriate as both brands and seeds need commitment, nurturing and investment, in order to prosper and if you build a successful brand it will inevitably ‘make money’ for the company.
“The accompanying instruction card we have sent includes details on planting, watering and general care as well as key dates in the run up to the CIM Ireland Awards and Conference. These include the deadline for Award entries on 4th March, the deadline for registration for the Conference and Awards on 31st March and the BRAND New 2010 Conference and Awards on 20th May. We are encouraging people to keep up-to-date with progress on their Moneymaker and further information on the Conference and Awards on our Twitter site at www.twitter.com/cimireland
“The BRAND New 2010 Conference will be the first conference that CIM has organised and it is in response to a CIM Ireland study last year among local companies, which showed that the time was right for a marketing-focused conference to capitalise on a spirit of open-mindedness in the business community. We also felt it was appropriate to hold our Award ceremony on same evening as the conference. Our keynote speaker Gavin Bell will discuss how companies need to use social networking sites to market their products and services, while our other keynote, Stephen Brown, will focus on the success of marketing of the ‘Harry Potter’ and ‘Da Vinci Code’ brands.”
“We hope that companies will take the opportunity to grow their Moneymaker tomato plants in time for the Conference and Awards on 20th May.”
For more information on the Conference or Awards please go to www.cimireland.net